What is a keyword?
It is a word or a phrase that someone types into a search engine. People use words or phrases to find things they are looking for online and there are BILLIONS of keywords out there. As an affiliate marketer and here within Wealthy Affiliate, you are going to become an expert with keyword research and coming up with search terms that people type into search engines. Here is a birds eye view of the process of SEO, from keyword to the money
Importance of Keywords to Your Business
Keywords are instrumental in your business, they are the starting point of all of your rankings & traffic. Whether you are attempting to rank in search engines for FREE (through search engine optimization) or paying for traffic through pay-per-click, keywords are YOUR WAY of capturing highly relevant and engaged visitors to your website. Google Ads has a Keyword Planner that they suggest that the right keywords can get your ad in front of the right customer. And of course they are correct! That is what Keyword/SEO driven traffic thrives upon. Websites are the vehicles and traffic is the fuel that powers the vehicle.
Discover New Keywords
Search Engine Optimization or Search Engine Optimizer are two of the acronyms the industry uses to describe SEO. No doubt you have made numerous visits to the Google search engine (so many in fact your Grandma would be jealous). These visits have been spent in the search term dialog box. It is here where we type in the noun, verb, product or service name; hit enter and Voila! The page populates with a plethora of pages filled with data, text and the all important hyperlink. Well, what you have done is a Google Search. It is within this search process that Google looks to marry the noun, verb, product or service you searched for with all the internet postings worldwide with those keywords. This is how Search Engine Optimization works. SEO is driven by the keyword that connects your desire with someones dream (dream in that you clicked on their site). But what if you are the one with the dream? How can turn someone desire onto my dream? It is in the Research. And this is the beauty of Jaxxy.
Wealthy Affiliate Classrooms
At Wealthy Affiliate we provide extensive training introducing, instructing and inspiring you in SEO. Within the Wealthy Affiliate platform are Classrooms of instruction. From live and recorded webinars, teaching videos from top affiliates and mentors on the platform with one goal in mind; seeing g us all succeed. Currently in the classroom there are 27 Tutorials, 11 Videos and 3 Courses (totally 30 lessons). And lets not forget to highlight the ongoing, real time question and answer sessions. To date there are 7246 Q&A’s from seekers and seers dedicated to mentorship. simply spectacular!
Jaxxy is hands down the BEST resource included in your membership with Wealthy Affilaite. Researching the best and most frequently queried noun, verb, product or service is like putting gas into your vehicle. It is what powers the website. It turns ones desire into your dream. Understanding how often keywords are used is essential. Would you like to know the average amount of searches per month that keyword generates? How about knowing the amount of competing websites that have your exact keyword phrases; would that be something you would want to know about? Well Jaxxy does all this and more. Oh did I mention out was included in your membership?
Before Reading Further, Give it a Try…
Lets Look at an Example
Here I have opened my Jaxxy dashboard and did an off the cuff Keyword Search for toddler beds. No specific reason here on my end as all my 6 children are out of diapers and on their own (Yes six and don’t worry they are all paid for). Please notice on the Dashboard there are an array of options available to you in Jaxxy. Site Rank helps you learn where your site ranks in Google as an indexed website. I am happy to report that this site romanticaffiliate.com is ranked in the Number 1 position on page 1. It is only because the mentorship of Kyle and WA are this possible. You can see the same results. as I am only one grain of sand upon the sandy shore of the internet.
It is here in the Search function we want to focus upon keywords. So I have placed my search term toddler bed in eh search box and you see the results. Here you see there are 4259 AVG searches performed monthly with that search term. The next column is TRAFFIC. Here Jaxxy tells us how many monthly visits will I receive with this exact search term in my SEO content. The next column entitled QSR lets me know how many competing websites are laying on the Internets’ sandy shore. KQI tells me that I have a Great chance of being seen.
Now for what I consider the most relevant information to be known. What are my chances of being ranked (indexed) on Page 1 of Google? That is what we want correct? Who wants to be found on page 113? I mean really have you ever clicked that many times to satisfy your desire…NOT ME! Here I see that if I use this exact keyword phrase I have a rating of 81 on a scale of 1-100 and the closer to 100 the better. So Jaxxy provides much real time relevant information to enable me to strategically create page content around specific keywords; which in turn will allow me to manipulate such content and maximize my indexed results. And this is included in your membership.
Get Bid Estimates
And now here is where Google makes its’ money. They receive their ROI (return on investment) by charging fees for the keyword planner process. Here is what they advertise Keyword Planner will give you suggested bid estimates for each keyword, so you can determine your advertising budget. Nothing wrong with the business model at all. Here at Wealthy Affiliate all is included whether you initiate a free Starter Package or opt in for the Premium Package Jaxxy provides it all.
Make Your Plan
Next Google will direct you to add the keywords to your account and begin to advertise with them. Her is what they offer. Once you’ve found the keywords you like, you can add them to your advertising plan. Save your plan for future reference or share with your business team. When you’re ready, you can finalize and launch your campaign. Jaxxy provides all the data needed you can use seamlessly upon the WA platform and incorporate into your website content.
So make your plan and initiate a free Starter Account and put Jaxxy to work for you. Feel free to reach out and provide a question or comments in the blocks below.
Click here to watch the informative TUTORIAL